Introduction

The Advertisment/Hoarding Management System (AHMS) application, developed by Wizlite Innovation Center for Mangalore City Corporation (MCC), is committed to protecting your privacy. This policy outlines the collection, usage, storage, and protection of data collected through the AHMS app, developed by Wizlite Innovation Center, which enables citizens of Mangalore to register their advertisements, obtain approvals, make payments, and ensure compliance with local regulations all through a seamless online process.

By using the AHMS app, you acknowledge that you have read, understood, and agreed to the practices described in this privacy policy.

1. Scope of the Policy

This privacy policy applies to the AHMS mobile app, which enables hoarding owners and advertisers to register their advertisements, obtain approvals, make payments, and ensure compliance with local regulations all through a seamless online process. The policy covers all data collection, storage, and usage processes related to user interaction with the app.

2. Information We Collect

AHMS collects various types of information from its users to process applications and verify compliance with the approved regulations.

2.1. Personal Information

The app collects personal data necessary to manage Advertisement/Hoarding applications. The information we may collect includes:

• Applicant / Property Owner details
• Contact Information (Address, Phone Number, Email Address)
• Legal Documents related to the property and Hoardings (NOC , LandSketch etc.)
• Hoarding Details (Geo-tagged images of Hoarding Place)

2.2. Non-Personal Information

The app may also collect non-personal data to improve user experience and maintain app functionality. This includes:

• App Usage Data: Information on how users interact with the app, including login frequency.
• IP Address and Location Data: Geographic location data based on the user’s IP address, for geo-tagging

3. Purpose of Data Collection

The AHMS app collects and processes data to provide seamless services to users, ensure compliance with MCC local regulations, and issue Hoarding License efficiently. We shall use your data for the following purposes:

3.1. Service Provision

• Processing Advertisement/Hoarding Applications: Your personal and property-related information will be used to evaluate applications for Hoarding License, ensuring compliance with local regulations and MCC standards.
• Progress Verification: The application submitted, including photographs, will be reviewed by MCC officials to verify that it follows standard regulations.

3.2. Communications

• Notifications and Alerts: We may use your contact details to inform you about the status of your application, important updates regarding MCC regulations, and any necessary action steps.
• Support and Inquiry Responses: : To assist with user inquiries, requests, or technical issues, your data may be used to provide efficient customer support.

3.3. Compliance and Legal Obligations

We are required to collect, process, and retain certain information to comply with applicable legal, regulatory, and municipal obligations.

4. Data Sharing and Disclosure

MCC and Wizlite Innovation Center ensure that your data will only be shared with third parties under specific conditions and with your consent, unless legally required to do so.

4.1. Government Authorities

• Compliance with Legal and Regulatory Requirements: If required by law, court order, or governmental regulations, your information may be disclosed to relevant authorities, including law enforcement, auditing bodies, or regulatory agencies.
• MCC Officials: Authorized MCC personnel will have access to your data for processing applications, conducting inspections, and issuing Hoarding License .

4.2. Service Providers

• Third-Party Service Providers: We may engage service providers to assist in specific functions, such as technical support, auditing. These service providers are contractually obligated to use your data only for the services they provide and to protect it under strict confidentiality agreements.

5. Data Security

We are committed to ensuring the confidentiality, integrity, and security of your personal information. The following measures are in place to protect your data:

5.1. Encryption and Data Storage

• Encryption: Sensitive personal and financial information is encrypted using industry-standard technologies during transmission and storage to prevent unauthorized access.
• Secure Servers: All data is stored on secure Smart City servers.

5.2. Access Controls

• Restricted Access: Only authorized personnel within MCC and Wizlite Innovation Center have access to personal data. Role-based access control ensures that employees only access information necessary to perform their duties.
• Regular Audits: We perform regular security audits and assessments to ensure compliance with data protection regulations and detect potential vulnerabilities.

6. Data Retention

Personal data collected via the AHMS app will be retained only for as long as necessary to fulfill the purposes for which it was collected. This includes:

• Application Data: Retained for the duration of the application process and any subsequent regulatory reviews.
• Legal Requirements: Data may be retained for longer periods where required by law or regulatory mandates.

7. User Rights

As a user of the AHMS app, you shall have the following rights regarding your personal information:

• Access and Review: You can request access to and a copy of the personal information we hold about you.
• Correction: You may request that any inaccuracies or incomplete information be corrected or updated.
• Deletion: In certain circumstances, you can request that we delete your personal data, subject to legal and operational retention requirements.
• Objection: You may object to certain data processing activities, particularly in relation to direct marketing or profiling.
• Data Portability: Where technically feasible, you may request that we transfer your data to another service provider.

8. Changes to the Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or app functionalities. You will be notified of any significant changes through the app or other communication channels. Continued use of the AHMS app after such updates signifies your acceptance of the revised policy.